MONoPOLE asks Monocle

Absolutely. I started my career as a landscape architect, but my passion for design storytelling led me to pursue a career in design journalism. I joined Monocle nearly six years ago as a researcher and worked my way up to become the Design Editor. Now, I oversee all editorial design coverage in the magazine, host the Monocle on Design podcast, and edit our Monocle Minute on Design newsletter.

It taught me the importance of storytelling around design and the role that design media can play in supporting the delivery of good design. It also gave me a unique perspective on design that I bring to my work at Monocle.

I ride my bike every day, both for commuting and leisure. I'm committed to cycling as a practical and enjoyable means of transportation. Growing up in Perth, where cycling infrastructure was lacking, shaped my perspective on urban mobility and the importance of making cycling accessible and desirable.

Our selection process meticulously examined design quality, manufacturing excellence, and the product's impact on enhancing quality of life. MONoPOLE No O1 caught our attention with its well executed integration of the ebike system. This seamless incorporation not only enhances functionality but also elevates the overall aesthetic appeal. It offers practical features tailored for urban living, ensuring convenience without compromising on style — a combination that resonates deeply with our discerning audience.

The typical MONoPOLE customer is an urban dweller who values quality, design, and practicality. They recognize the benefits of cycling as a mode of transportation and appreciate the versatility of a bike that smoothly integrates into their lifestyle.

As a society, we have to change the narrative from seeing biking as a specialized activity, much like running, to embracing it as a practical, everyday mode of transportation. Just as walking doesn't demand special equipment or attire, biking should be seen as equally accessible and straightforward.
MONoPOLE addresses key challenges in urban mobility by offering a sustainable and convenient alternative to cars. Its innovative design and functionality make cycling more accessible and appealing, contributing to a shift towards car-free cities.

Sustainability should indeed be integrated into every aspect of a business, prioritizing longevity, ethical practices, and local production. By ensuring your bikes are built to last and produced with minimal environmental impact, you're not just offering products; you're promoting sustainable lifestyles. By leading by example, you inspire others to embrace sustainability in their own lives and business practices.

It's crucial to recognize that your primary competition isn't just other bike brands; it's cars. MONoPOLE's contribution lies in addressing the practical needs and desires of urban commuters, making cycling as convenient and appealing as driving. You're not just offering bikes, you're providing solutions that cater to everyday needs, like carrying capacity and comfort. So consider expanding your product range to address diverse urban mobility needs while maintaining a focus on quality and innovation.

My pleasure. Best of luck to MONoPOLE on its journey to inspire change in urban mobility.